AJWA Group Strategies
Future Strategies, Growth and Mission
Future strategies are focused on developing both the
home markets in countries of operation and expanding the export
To be one of the top 20 global leaders in food commodities
businesses by the year 2020.
We are proud to serve our valuable customers by processing and
supplying the highest quality of goods and services with reasonable
- To establish the largest strategic food reserve in the Middle
- To serve as the trusted life line between our multinational
suppliers and valuable regional customers
- To achieve a healthy annual return on shareholders equity and
AJWA Group stands as a unique company in terms of its resources,
technology and infrastructure, and above all the unique synergy
between its strategic business units.
Relevant Brand Strategies
AJWA Group has achieved a position of pre-eminence in the Middle
East rice and Egytptian frozen foods markets through an ability to
develop and communicate relevant brand strategies for a range of well
known products and, at the same time, create new products and
packaging formats in line with customer needs.
Commitment to High Quality Sourcing
By maintaining our commitment to high quality sourcing, advanced manufacturing
techniques and innovative packaging, AJWA Group will continue
to deliver consistent quality and value to lead the field in rice
products in the Gulf region and frozen foods and edible oils in
Consolidating Group Activities
To assist its rapid growth, AJWA Group is implementing further
radical changes to maximise business performance. These involve
process improvements and the introduction of new procedures to
afford economies of scale, facilitate knowledge transfer and enable
the group as a whole to benefit from innovation.
Shared resources in production, distribution and marketing have
already positively impacted throughout the AJWA Group.
Continued Investment in IT
As part of the AJWA Group's drive to implement creative
solutions to reduce cost and improve efficiencies, IT is woven into
every part of the business and is seen as pivotal to develop strong
core competence and maximise resources.
By providing real-time facts and figures and enhancing
communication channels via intranet and internet links, employee
information has increased, knowledge exchange accelerated and
management efficiency improved.
Streamlined Product Supply Chain
AJWA is expanding its logistic and supply chain management
systems and organisation to be founded on the highest standards of
manufacturing resources planning MRP-II levels to achieve
breakthrough results in the area of customer service, product
availability, total delivered cost, traceability, quality and
The MRP-II capital supply chain management will also lead to
aggressive product launches through much quicker and efficient
speed to market. Proper inventory management techniques are being
utilised to ensure excellent product availability, on time perfect
orders delivery while maintaining efficient stock levels.
Extensive investment in the organisation, systems, equipment,
state of the art IT infrastructure and warehousing capacities are
planned over the next three years to provide AJWA Group with a
leading edge over competition.
Investment in People and Plant
AJWA Group has a strong team of professionals to manage key
areas of business to ensure the continued success of AJWA. These
are commercially astute leaders with advanced management skills who
have guided the majority of companies within the AJWA Group to ISO
The AJWA training and development department in Jeddah
ensures high standards are maintained and complements AJWA Group
expenditure on new port facilities and state-of-the-art processing
This dual investment policy is an on-going AJWA Group strategy
and key to the companies' vision of development.
Total capacity of existing tanks at Deep berth Damietta Port has
been increased from 4,800 M tons to 7,800 M tons.
Expanding Distribution and Brands
AJWA Group continues to acquire new companies and expand into
market sectors with high growth potential. Future strategies are
focused on developing both the home markets in countries of
operation and expanding the export network.
In domestic markets, production of AJWA own-label supermarket
products and overseas brands made under license will increase. An
expanded distribution network will permit even more exports to
Africa and Asia.