El Orouba

Origins of Orouba & Basma Frozen Foods

Orouba Agrifoods processing Co. is a subsidary of AJWA Holding for Food industries. It was founded in 1998 with an authorised capital of LE 100 million, paid in capital of LE 60 million and overall investment costs of LE 80 million. The firm's initial investment was the construction of a large plant for processing frozen vegetables and breaded products.


Orouba Agrifoods Co. is one of the Middle East's biggets names in frozen vegetables. The Basma brand has received an enthusiastic reception within the local and international markets with energetic and professional staff of 390, the company processes approximately 18,000 tons of frozen vegetables as well as 1,800 tons of value added products.


Orouba built a 20,000 sqm modern processing plant in 1999, located 15 minutes from Cairo by car. Designed by professional experts and powered by the latest hi-tech equipment from the most famous multinational companies in this field. All packaging areas are air-conditioned and two seperated cold stores of 3,000 cubic metres are integrated into the plant.


- ISO 9001/2008 , ISO 22000/2005 , ISO 14001/2004 , OHSAS 180001/2007 from SGS
- ISO 17025 from EGAC
- Kosher from Union of Orthodox Jewish


Orouba succeeded to export its quality products to many countries around the world in a short time, including:

  • Africa: Mauritius, Sudan
  • Middle East & Gulf: KSA, UAE, Lebanon, Jordan, Kuwait, Qatar, Bahrain, Palestine
  • Europe: UK, Netherlands, Italy, Greece, Germany, Austria, Belgium
  • Rest of World: Japan, Australia, USA & Canada