AJWA Group KSA Infrastructure Overview
Thriving Multinational Company
AJWA Rice is a thriving multinational company with a name
for innovation in the food industry.
Founded in 1992, the company quickly outpaced its competitors to
become the leading supplier of processed rice in the Middle East
and is now a dominant force in the grain industry in the region as
well.
The company has a demonstrable track record in innovating new
products and building a loyal base.
Redefining the rice market in the Middle East
The sales and marketing team at AJWA Rice has developed to
create a powerful force in the kingdom and the Gulf region capable
of penetrating an ever expanding number of markets.
Structured sales, advertising and promotional campaigns allied
to improved products, have enabled AJWA Rice to redefine and
reshape the rice market in the Middle East.
Exciting new products
Adding to this, exciting new products which exceed both customer
expectations and strict Saudi Arabian food standards, AJWA, the
holding company, has innovative packaging, excellent customer
services, product support plus guaranteed consistent supply. It is
little wonder that AJWA Rice continues to increase market
share and build customer loyalty in this area.
AJWA Group has achieved a position of pre-eminence in the rice
market through an ability to develop and communicate relevant brand
strategies for a range of well known products and, at the same
time, create new products and packaging formats in line with
customer needs.
AJWA continues to deliver consistent quality
By maintaining our commitment to high quality sourcing, advanced
manufacturing techniques and innovative packaging, AJWA will
continue to deliver consistent quality and value to lead the field
in rice products in the Gulf region.
