AJWA Group KSA Infrastructure Overview

Thriving Multinational Company

AJWA Rice is a thriving multinational company with a name for innovation in the food industry.

Founded in 1992, the company quickly outpaced its competitors to become the leading supplier of processed rice in the Middle East and is now a dominant force in the grain industry in the region as well.

The company has a demonstrable track record in innovating new products and building a loyal base.

Redefining the rice market in the Middle East

The sales and marketing team at AJWA Rice has developed to create a powerful force in the kingdom and the Gulf region capable of penetrating an ever expanding number of markets.

Structured sales, advertising and promotional campaigns allied to improved products, have enabled AJWA Rice to redefine and reshape the rice market in the Middle East.

Exciting new products

Adding to this, exciting new products which exceed both customer expectations and strict Saudi Arabian food standards, AJWA, the holding company, has innovative packaging, excellent customer services, product support plus guaranteed consistent supply. It is little wonder that AJWA Rice continues to increase market share and build customer loyalty in this area.

AJWA Group has achieved a position of pre-eminence in the rice market through an ability to develop and communicate relevant brand strategies for a range of well known products and, at the same time, create new products and packaging formats in line with customer needs.

AJWA continues to deliver consistent quality

By maintaining our commitment to high quality sourcing, advanced manufacturing techniques and innovative packaging, AJWA will continue to deliver consistent quality and value to lead the field in rice products in the Gulf region.