El Orouba

Origins of Orouba & Basma Frozen Foods

Orouba For Food Industry Co. is a subsidary of AJWA Holding for Food industries. It was founded in 1998 with an authorised capital of LE 100 million, paid in capital of LE 60 million and overall investment costs of LE 80 million. The firm's initial investment was the construction of a large plant for processing frozen vegetables and breaded products.


Orouba is one of the Middle East's biggest names in frozen vegetables. The Basma brand has received an enthusiastic reception within the local and international markets with energetic and professional staff of 495, the company processes approximately 20,000 tons of frozen vegetables as well as 1,800 tons of value added products.


In 1999, Orouba built a 20,000 sqm modern processing plant, located 15 minutes from Cairo by car. Designed by professional experts and powered by the latest hi-tech equipment from the most famous multinational companies in this field. All packaging areas are air-conditioned and two seperated cold stores of 3,000 cubic metres are integrated into the plant.


- ISO 9001/2005, ISO 14001/2015, OHSAS 18001/2007, ISO 22000/2005, FSSC 22000, ISO 17025/2005, FDA MEMBER, KOSHER.


Orouba succeeded to export its quality products to many countries around the world in a short time, including:

  • Africa: Guinea
  • Middle East & Gulf: KSA, UAE, Lebanon, Jordan, Kuwait, Qatar, Bahrain, Palestine, Libya
  • Europe: UK, Netherlands, Greece, Germany, Belgium, Ireland, Sweden, Finland, Cyprus
  • Rest of World: Australia, USA & Canada